Personal Support

We all need somebody to lean on

Bill Withers

If you own or use a product more sophisticated than a pencil, you’ve probably have had the misfortune of dealing with customer support. Customer support is a wonderful sounding phrase that rarely delivers on its promise. The reason? The support specialist on the other end is trying to help you, not support you.

At this point it’s natural to wonder, what’s the distinction between support and help? Is it a help desk or a support desk? We’ll get to that point later. But first, realize that companies often prioritize efficiency over satisfaction. They want to get your problem solved as quickly as possible even if it leaves you in mental tatters.

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